Innovative brand strategist & creative director with deep experience creating cutting–edge products and brand experiences in the worlds of fashion, retail, and consumer products. Ability to clearly articulate creative vision and direction via consumer insights analysis and develop optimal product portfolios, create strong emotional connections for consumers, and reinforce brand identity and messaging. Understand complex business challenges and importance of driving revenue by ensuring powerful connections between the right products and effective brand presentation.
Helped nascent Gap Inc. businesses grow from zero to over $1 billion, achieved 30% revenue increase for PacSun in just 2 years, direct P&L accountability. Recent consulting engagements focus on defining brands and positioning organizations for growth, and include technology and financial services clients. Earlier career experience as an entrepreneur and creator of sportswear business carried in premier retailers Harvey Nichols and Takashimaya.